Cart Recovery & Analytics Module

1. Analytics Dashboard Overview

• KPI Metric Cards: Track total cart views, abandoned carts count, potential lost revenue, completed orders, recovered revenue via email, average cart value, and guest vs. logged-in user ratios.

• Interactive Visual Charts: Analyze user behavior through visual charts:

  • Cart Activity Trends: Line chart showing activity over selected timeframes.

  • Category-wise Performance: Bar chart mapping abandoned vs. completed items per product category.

  • Device Share: Donut chart breaking down desktop vs. mobile/tablet activity.

• Geo-Location Insights: View top cart locations mapped by country flags.

2. Abandoned Carts Table & Management

• Status Filtering: Quickly segregate records using status tabs: All, Active, Abandoned, Recovered, and Completed.

• Cart Details: Inspect user session details including IP location, device type, itemized cart contents, total value, and last activity time.

• Data Export: Export current view data in CSV, JSON, or PDF formats for accounting or custom remarketing campaigns.

• Manual Email Trigger: Send manual recovery emails directly from the table actions column.

3. Top Products Analytics Page

• Product-Specific Tracking: Identify products that are added to carts most frequently.

• Filter & Search: Filter by time range (Today, Last 7 Days, Last 30 Days, This Month, This Year) or search specific product names.

• Stock & Value Correlation: Monitor stock status alongside total potential value sitting in active/abandoned carts.

4. Recovery Email Automation Settings

• Cron-Powered Automation: Toggle automated hourly email dispatch for abandoned carts.

• Custom Delay Logic: Set exact waiting thresholds (in hours) before triggering recovery messages.

• Rich Text Template Editor: Custom email composer with dynamic placeholders:

  • {customer_name} — Insert buyer’s name.

  • {total_items} — Display number of items in cart.

  • {cart_total} — Display total monetary value.

  • {checkout_url} — One-click direct link to complete checkout.

5. WordPress Dashboard Quick-Widget

• At-a-Glance Summary: Access a 7-day highlight card directly on the main WordPress Dashboard page.

• Instant Metrics: Displays abandoned cart count, value at risk, recovery rate, and top abandoned items without opening full analytics.